The Transport Department has unveiled the branding for the new national rail body, marking a notable move in its policy to take the railways under nationalisation.
The new livery features a red, white and blue palette to reflect the UK flag and will be used on locomotives, at terminals, and across its digital platforms.
Notably, the logo is the well-known double-arrow logo historically used by National Rail and first created in the 1960s for the former state operator.
The rollout of the new look, which was created by the department, is scheduled to happen gradually.
Travellers are expected to start noticing the newly-branded trains across the national network from spring next year.
During the month of December, the visuals will be displayed at major railway stations, such as Leeds City.
The legislation, which will pave the way the creation of GBR, is presently moving through the Parliament.
The government has stated it is renationalising the railways so the system is "owned by the people, delivering for the people, not for corporate interests."
Great British Railways will bring the operation of train services and tracks and signals under a single organisation.
The government has said it will combine seventeen different bodies and "reduce the problematic bureaucracy and lack of accountability that has long affected the railways."
The launch of GBR will also feature a comprehensive app, which will enable users to check timetables and purchase tickets absent booking fees.
Passengers with disabilities users will also be able to use the application to book support.
Several franchises had previously been nationalised under the previous administration, including Northern.
There are now 7 operating companies already in public control, accounting for about a one-third of rail travel.
In the last twelve months, c2c have been brought into public ownership, with further franchises expected to follow in 2026.
"The new design is more than a cosmetic change," commented the Transport Secretary. It symbolises "a transformed service, casting off the issues of the previous system and focused solely on offering a reliable passenger-focused service."
Rail figures have responded positively to the focus to bettering services.
"The industry will continue to collaborate with relevant bodies to facilitate a smooth transition to GBR," a senior figure said.